URBT Television Network
Urban Television Network “We know what the urban community wants to watch!”
URBT TELEVISION NETWORK is a cable and broadcast television network that airs 24-hours/7 days a week. The network is the future of original and diverse content for multi-platform broadcasting, and reflects America’s diversity in a melting pot of fresh content and exclusive family-oriented hit shows for all ages.
URBT TV was conceived as an entertainment entity that blends the many flavors of the urban world into a set of multicultural, multi—ethnic dramas, comedies, talk shows, and reality shows, news cast, sports, and other genres of entertainment television. URBT TV was born as an entertainment island that displays the racial, ethnic, age, gender, socioeconomic, religious, and other forms of diversity.
5 Facts About Us
WHY URBT TV “URBAN AMERICAN TELEVISION NETWORK”
We have our finger on the pulse of the urban community.
Most American adults say that once they find a product they like theytend to buy it repeatedly rather than shop around and try other products. But how many purchases does it take for someone to consider themselves loyal to a brand? Survey results from Yotpo indicate that a simple repeat purchase isn’t enough.
Instead, for the majority (55%) of respondents, it takes at least 4 purchases before they consider themselves brand-loyal. That includes a plurality (37%) of adults who feel that it takes them at least 5 purchases before they feel that they’re loyal to a brand.
There are certain factors that would help brands to keep bringing shoppers back. For most people, fair pricing (64.5%), free shipping (61.3%) and online reviews (57.3%) are purchase motivators. And many expect brands to reward them for their loyalty, with more frequent discounts (71%) and free shipping (58%) especially important.
Nonetheless, the key lever is again product quality. Asked to choose which of several factors makes them loyal to a brand, fully 55% of respondents chose the product itself, more than twice the share (26%) who said that great deals drive their loyalty.
As seen in various pieces of research, product quality not only motivates brand loyalty, but also can work in the other direction: poor product quality is the top reason why someone would stop being loyal to a brand. Yotpo points out, though, that customer service is also a key factor, with poor service being the second-leading reason why customers would abandon their loyalty.
Getting it right certainly counts, as it also has a knock-on effect beyond just repeat purchases. Six in 10 consumers report that they will tell friends and family about a company that they’re loyal to, and 37% will leave feedback or an online review, an important point given that reviews are a component of their purchase decisions in the first place.
The good news? Nine in 10 respondents said that they’re equally or more loyal to brands than they were a year ago.
About the Data: The results are based on a survey of 2,000 U.S. adult (18+) consumers, conducted by AYTM for Yotpo in July 2018.
WE UNDERSTAND THE URBAN WOMAN
About 8 in 10 Millennial women occasionally indulge themselves with a big-ticket purchase, although they make sure they’re getting the best deal.
It seems that those big-ticket indulgences are often experiences. Almost half (45%) of respondents said that their biggest purchase over the past year was on experiences, and more than half (54%) said that would be the case in the next 12 months.
In fact, more than 7 in 10 said that spending on experiences makes them happiest. This outlook is generally in line with other research suggesting that younger generations have an affinity for experiences over products.
The Brand Story Matters, Too
There are several factors that influence Millennial women’s purchase behaviors, and one highlighted in the report is the brand story.
An impressive 47% of respondents claimed to know the “origin story” of their favorite brand, and almost as many (41%) said they know the who the founders of their favorite brands are. Part of the brand story also lies in its social commitment: many respondents pointed to a brand’s sustainability practices as an influence on them.
Encouragingly, most Millennial women surveyed feel that more brands are designing products with their needs in mind (81%) and that brands are listening and responding to their needs (70%).
WE GET THE MILLENNIALS
The Primary Influencers: Price/Value, Reviews and the Brand
Given their intimate knowledge of their favorite brands, it’s not too surprising that elements relating to the brand appear on the list of Millennial women’s top purchase influencers.
These influences include the brand’s values and stance on issues (59%), an area where there is growing pressure on brands to speak up, the brand’s sustainability practices (45%) and the brand’s representation of diversity (42%). Having grown up with the brand (47%) is also important to Millennial women: a recent study found that 8 in 10 adults in the US are more likely to trust legacy brands.
But while the brand is important, so is the price and value. Fully 87% of Millennial women take into account prices when making purchase decisions, and 75% likewise look at the overall value.
Finally, reviews, recommendations and influencers aren’t to be discounted:
It’s also worth noting that while only 1 in 4 Millennial women said that influencers have sway over their purchase decision-making, a much larger number (62%) have tried a brand based on the recommendation of an influencer.
Fully 83% say that customer ratings and reviews influence their purchases; 6 in 10 are influenced by recommendations from family and friends; Word-of-mouth moves the needle for about one-third; and Influencers and Instagrammers influence about one-quarter.
WE UNDERSTAND THE URBAN MAN
On average, the African-American population is 14% younger than the American population as a whole, according to [download page] a September 2012 report from Nielsen. The median age for African-Americans is 32, and 54% of the Black population is under the age of 35, compared to 47% of the general population. 22% of African-Americans are Baby Boomers (aged between 45 and 64), and this group spends more time than their Generation Y counterparts at retail locations, fast food restaurants and gyms, and overall prefer TV and print as primary media sources, reveals the “African-American Consumers: Still Vital, Still Growing 2012” report, a collaboration between Nielsen and the National Newspaper Publishers Association (NNPA), a 72-year-old federation of 200 Black community newspapers.
In a separate report released earlier in September, Nielsen found African-Americans to spend on average far more time viewing TV during Q1than any other race or ethnicity.
African-Americans Over-Index in Urban Areas
African-Americans are 72% more likely than the general population to live in an urban locale in and around a “Big City Urban” center. 29% of all African-American households can be found in those centers, a rate 12% points higher than for the total population.
While African Americans are far more urban than is the general population, they are far less likely to be located in areas considered “Town and Country” (24% vs. 41%).
Among the Top 10 Nielsen designated market areas (DMAs) for highest concentrations of African American Households, the Washington DC Metro leads, with African-American households accounting for one-quarter of the area’s households. San Francisco (19%) follows, ahead of New York and Boston (both at 16%), with LA in fifth (15%).
Black Media Resonates Strongly
According to the report, advertising spending in Black media totaled $2.1 billion in 2011, comprising just 1.8% of the $120 billion spent with general market media during the same time period.
Still, 91% of Blacks (of which African-Americans represent 88.8%) believe that Black media is more relevant to them, and 81% of Blacks believe that products advertised on Black media are more relevant to them. 68% want to see more commercials directed specifically to Black audiences, and about the same proportion want to see more advertising targeting Black consumers.
WE HAVE AN EXTENSIVE MOVIE LIBRARY
Content remains one of the most effective ways of initiating the buyer’s journey. Indeed, almost half (48%) of the more than 200 B2B marketing leaders who took part in a survey by PathFactory and Heinz Marketing said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
In terms of acting as a catalyst to the buyers’ journey, discovering interesting content was second only to someone vocalizing a pain point or challenge that needs to be addressed (61%). It’s often the function of content to address these pain points. However, close to half (48%) of the survey’s respondents said that one of the biggest issues they have with the content they receive is that it isn’t relevant to their pain points or challenges.
It’s true that content marketers experience challenges when it comes to procuring and utilizing their marketing data in order to tell the right stories. So what other challenges do marketing leaders experience with content?
B2B marketing leaders certainly hold strong views about the content that is aimed at them. Half (51%) of the marketing professions surveyed said that the content they receive is too fluffy and jargony. Not only that, 41% said that they had issues with content not being relevant to their company, and only 38% of respondents said that the types of content they receive are very relevant. This has not gone unnoticed by CMOs as a whole, who list creating relevant and engaging content as one of the concerns keeping them up at night.
Slightly more than one-third (35%) of respondents, meanwhile, said that one of their biggest issues with content was that it wasn’t personalized to where they are in the buying process. This may speak to the difficulties in personalizing content at scale: while marketers recognize the importance of personalization, research from Adobe has found that some of the biggest barriers to creating personalized content are time, cost and the inability to connect data to creative.
URBT TV We Have More Than 10,000 movies in our library.
Content Often Starts the Buying Process
An overwhelming majority of marketing professionals believe that a vendor’s content plays either an important (51%) or very important (41%) role in their decision-making process. But before they get to the decision-making stage of their buyer journey, how do companies begin their process?
About six in 10 (58%) respondents said they have members of their team conduct research. Another 52% said they read analyst reports about prospective solutions. A previous study suggested that about half of B2B marketers are spending more time researching before they make a purchase. The same study also revealed that almost three-quarters (72%) collected information on pricing, while two-thirds developed a shortlist of providers within the first three months of their buying process.